MAGRETH LAWRENCE GLOBAL MARKETING TRENDS

During time of crisis the uncertainty shift views of what is really important to people, to what is happening at present. In 1918 pandemic there was a rise in the use of telephones so much so that there were not enough people to operate the switch box. Also, during the first televised war (cold war), the house hold appliance-television directly influenced how people perceived conflict during the Vietnam war. Furthermore, most recently, because of the increase awareness of climate change and gender equality, consumers had a change in demand of what they want from business. Currently, the global pandemic that is eating deep into the world’s crust has created uncertainties for many businesses and brands–and there is a collective resolve to look for answers as the global marketing field has changed drastically. The changes can be observed in the way we socialize, or interact as we have to wear face masks and be 2meters away from each other, has become a rule rather than an exception. Also, work roles had to change where people are been reassigned to other duties and many are confined to work from home as well as limited medical services and mode of grocery shopping is majorly online than in store. These has created the need for businesses and government to seek new ways to circumnavigate the new challenges the world is currently facing.

TRUST

In trusting a brand or an organization the continuous chain of service delivery most meet expectations of customers else trust will break down and all marketing drive will not work. A brands reputation is usually valued based on what was promised and what was delivered. How then can an organization close the gap between what they say and what they do, because even if consumers think highly of a brand, it does not necessarily predict future behaviors such as remaining loyal or promoting the brand. There are four areas that will help to close this gap which are through humanity, transparency, capability, and reliability. All these attributes measure trust and influence future behaviors and improve marketing outcomes. Outside of their conventional position, most marketers do not seem to have a major influence on aspects of the industry. However, concentrating on the ideals that matter to customers and employees is a better way for marketers to rally the whole company around a common mission of trust