WAHIDA MBARAKA – CONSUMER TRENDS.

Consumer Behavior has completely changed in a current world where the word “New Normal” has taken place just after World Pandemic (Covid 19). The big change of consumer has given pressure to companies/industries, and it’s only those companies that have managed to adapt to new ways where they have at least sustained their businesses. Most companies have tapped into different areas just to catch up with the current consumer behavior, three among many areas that they have tapped in are 1) Technology Adaptability 2) Brand Experience 3) Customer Service.

TECHNOLOGY ADAPTABILITY:

Technology usage is one among key change in different Companies that goes hand in hand with the consumer behavior. Online business and social media usage have tremendously taken over traditional way of doing business, consumer conduct business online and wait for delivery at their homes, if the company is not adopting to this then it loses its sales to those who have adopted to it. It is through such platforms where it can give demographic data , interaction of the consumers, target group and gender and these are so crucial to any company when introducing a new product or any promotion, let’s take an example of Out of Home usage( Billboards) in introducing new product or service, with Social media you will be able to have proper plan in terms of where, when, which age or gender to target and able to track it with proper data, unlike any OOH(Billboard) which you won’t have exactly data on how wide has your promotion/launch reached