NDIMBUMI MSONGOLE

Getting your business online has never been easier, new tools and technology have allowed many companies to explore the many opportunities and reach new markets. Your clients are now closer and more engaged with you and your competitors’ brand, which is why you need an effective digital marketing strategy to put you ahead of the game.

Get your house in order

One of the first key steps in building your digital marketing strategy is to clearly define your brand. Look within your organization and make sure you and your team understand what you represent. Clearly state the problem you are trying to solve for your customer, the benefits they will get from choosing your brand and your key proposition. One way you can do that is by doing a brand health check, all tools will be listed at the end of the article, stay with me.

Understand your customer

Yes, it’s tempting to want to sell to everybody, but unfortunately that is a recipe for disaster and it never ends well. What you need is a well-defined customer that you intend to solve a problem for. Understanding your customer is the key to your success right after understanding your offering to them. You need to know who they are, what they do for a living, their education level, their favorite online and offline hangouts, their relationship status (yes, you read that right). People are influenced by their loved ones, and if you are selling to married women you need to understand that their decisions may be influenced by their better half. Build an airtight buyer persona, seek to understand every aspect of their lives and where your brand fits. Once that is done, test your theory by having a 101 chat with a real life potential customer and see what they say, it should be fun! You will learn a lot, that’s a promise. While you cannot serve the whole world, it is perfectly okay to have more than one buyer persona. Just make sure you understand them all perfectly and never mix them up