1. Excellence in Consumer Insights / Market Research
This category recognises the organisation that used research or database development most
effectively to gain insights that were pivotal to the success of a campaign, initiative or
communication.
2. Excellence in Advertising
This category recognises the best advertising campaign or individual spot which engaged the
target audience through strong creative thinking and media use to achieve a specific marketing
outcome or result.
3. Excellence in Digital Marketing
This category recognises the best marketing campaign, initiative or programme that used digital
channels such as web, mobile, email etc. to deliver an engaging consumer experience whilst
successfully driving core business objectives
4. Excellence in Content Marketing
This category recognises the organisation that worked with a content producer, or
independently, to create the best content or native advertising and marketed it in ways that led
to significant growth in brand awareness as well as commercial success.
5. Excellence in Anniversary Marketing *NEW*
Whether it’s the 1st, 25th or even 100th year of a company’s existence, anniversaries are
important milestones that provide the perfect opportunity to drum up excitement, awareness
and engagement. This category recognises the campaigns that take full advantage of the
business’ anniversary to make positive buzz and grow their market share.
6. Excellence in Data-Driven Marketing
This category recognises the best marketing campaign, initiative or programme that adopted
innovative and effective business intelligence, data planning, measurement and analytic tools to
improve targeting whilst successfully driving the organisation’s core business objectives
Judges will be assessing the overall strategy and impact of the anniversary component on the
overall success of the campaign. Where possible, demonstrate how the anniversary component
led to a more successful and effective outcome towards campaign and business objectives.
7. Excellence in B2B Marketing
This category recognises the increasingly creative methods used to reach B2B audiences. This
category encompasses all advertising; branding, marketing and communications work for B2B
brands and can include a one-off or on-going campaign.
8. Excellence in CSR / Cause Marketing*
This category recognises the best marketing campaign, initiative or programme by an
organisation for a charity or cause the organisation had a partnership or association with. The
organisation should be able to prove the initiative benefited both parties and had positive effects
and outcomes for society or the cause.
9. Excellence in Brand Awareness
This category recognises the best marketing campaign or initiative that successfully increased
recollection for a firm’s products or services amongst target audiences. The initiatives can include
both above the line and below the line activities.
10. Excellence in Communications / Public Relations
This category recognises the organisation that has best enhanced its corporate branding, image
or identity with the consumer public, other businesses, or internal stakeholders through effective
implementation of strategic communication to deliver core business objectives.
11. Excellence in Event Marketing
This category recognises the organisation that best used events as a key tool to increase brand
awareness and customer engagement. Entries can be for small-scale events or large-scale events
targeting the general public. This category is open to physical, virtual or hybrid event executions.
12. Excellence in Experiential Marketing
This category recognises the organisation that best implemented an experiential programme that
allowed consumers to get involved in, feel, enjoy or share in the brand experience. This should
have translated into a positive perception of the brand for consumers.
13. Excellence in Gaming
This category recognises the best marketing campaign, initiative or event that utilises
gamification or gaming to entertain consumers and to enhance the brand experience while
driving core business objectives. The campaign can be carried out both online or a live gaming
event.
14. Excellence in Influencer / KOLs Marketing
This category recognises the organisation that effectively used influencers within a marketing
campaign to enhance awareness and successfully achieve business objectives. Influencers could
include appropriate experts, ambassadors, bloggers or celebrities etc.
15. Excellence in Interactive Marketing / AR & VR
This category recognises the best marketing campaign, initiative or event that successfully
engaged consumers using entertaining and engaging content in the form of a game, competition
or other interactive media forms such as virtual and augmented reality. Judges will be looking for
how an interactive solution enhanced the brand experience and drove business objectives. We
welcome entries from sophisticated gaming, VR, AR and related apps created by highly creative
developers, agencies and client marketers.
16. Excellence in Launch Marketing
This category recognises an exceptional marketing strategy to support the launch or re-launch of
a brand, product or service. Entries in this category should be able to demonstrate the impact
this launch strategy had on the brand, product, service or organisation’s success.
17. Marketing Leader of the Year
This category recognises outstanding leadership and excellence from a brand-side chief
marketing officer / head of marketing unit or marketing leader who has made a significant impact
to their brand’s overall advertising / marketing output.
Entrants can nominate themselves or others; they should show achievements against objectives
and evidence of business impact in the following areas within the eligibility period:
Creativity, innovation and the ability to pivot quickly and effectively
Strategic, out-of-the-box thinking
Excellent execution that helped manage cash flow for optimum business health
New business or the creation of new business opportunities / new markets etc.
Stability of the organisation’s business performance
Unquestionable leadership, motivation and support for their teams
Any other exceptional action, achievement or work that especially merits this award
18. Marketing Team of the Year
This category recognises outstanding work from a client-side marketing team which has made a
significant impact to their brand/organisation’s overall marketing campaigns, executions, and
results. Entrants can use one particular campaign as a case study of evidence to form their entry
or can use aspects from various projects, but all work must have taken place within the eligibility
period and they must show evidence of:
Outstanding achievements in campaigns and project management
Creativity and innovation
Strategic thinking
Excellent planning and execution
Successful results against objectives / KPIs
Any other exceptional achievements or work that especially merits this award
19. Excellence in Public Sector / Non-Profit Marketing
This category recognises the best public sector or non-profit campaign, initiative or programme
that raised awareness and successfully drove business objectives for government initiatives,
community services and / or NGOs.
20. Excellence in Marketing Innovation
This category recognises an organisation that has pushed the boundaries and demonstrated
outstanding marketing innovation in a campaign, initiative or programme, be it through the use
of unconventional marketing techniques like guerrilla marketing, new technologies like
augmented reality, or adapting limited resources to achieve specific marketing objectives.
21. Excellence in Search Marketing
This category recognises the most effective digital marketing campaigns that had search
marketing at their core. Entries should cover campaigns that were geared for cross-channel
search engine optimisation, including both desktop and mobile SEO.
22. Excellence in Sponsorship Activation
This category recognises the organisation that best developed and activated a brand-relevant
sponsorship activity to target a specific audience or marketing opportunity. Entrants should have
built successful partnerships with key stakeholders to deliver strong business returns.
23. Excellence in TV / Video Advertising
This category recognises the most creative, entertaining and effective video advertisements. This
category will cover both traditional television advertising as well as advertisements deployed on
digital video platforms such as YouTube, Vimeo etc.
24. Emerging Marketer of the Year
Recognizing a talented and promising marketing professional who has emerged as a rising
star in the industry, showcasing remarkable skills and achievements early in their career.
25. Best Marketing Agency: Honoring the marketing agency that consistently delivers
exceptional results, innovative strategies, and outstanding client service. This category
acknowledges agencies that have demonstrated excellence in their work across various
marketing disciplines and have made a significant impact in the industry