Curriculum
- 7 Sections
- 49 Lessons
- 16 Weeks
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- CM011 Business Communication6
- CM012 Business Law6
- CM013 Principles of marketing7
- CM014 Economics7
- CM021 Consumer Behavior6
- CM022 Service Marketing11
- 6.1Introduction to service Marketing
- 6.2Understanding Customers
- 6.3Delivering and Performing Service
- 6.4CUSTOMERS EXPECTATIONS OF SERVICES
- 6.5Service Quality Management
- 6.6Service Level Agreement
- 6.7Service Marketing Mix
- 6.8Managing Service Encounters
- 6.9Managing Service Encounters
- 6.10Service Design
- 6.11INTERMEDIARIES AND ELECTRONIC CHANNELS IN SERVICES DELIVERY
- CM023 Principles of Accounting7