CERTIFIED PROFESSIONAL MARKETER

COURSE DESCRIPTION

This certificate packs an incredible amount of learning into a short time frame. You’ll leave the program not only with a framework for deploying an integrated digital marketing strategy, but also with a concrete measurement system to track your results and adjust in real time.

When you have the letters CPM behind your name, you’re showing the world you’re serious about making a difference in marketing. With the TANZANIA MARKETING SCIENCE ASSOCIATION (CPM) program, you’ll not only gain the knowledge you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.

LEARNING PARTS

Part I

• Green Marketing
• Entrepreneurship Development & Small Business Management
• Industrial Marketing
• Marketing Research
• Promotional Practice
• Product Development & Brand Management

Part II

• Direct Marketing
• Integrated Communication Marketing
• Key Account Management
• Strategic Marketing Management
• Sales Management
• Global Marketing

Entry Qualifications

• Master degree holder in any Business-related fields (Exemptions available)
• Master degree holder from non-business courses (no exemptions)
• Post graduate Diploma holder in Business fields (No exemptions)

Duration

•  6 months (November 2025 to April 2026)

Learning Objectives
At the end of the programme, candidates should be able to:

• Describe various strategic marketing, digital, global marketing concepts;
• Identify product development and branding criteria for marketing decisions;
• Make use of digital tools to enhance marketing visibility.

Learning outcomes
At the end of the programme, candidates should be able to:

• Develop a product and practice branding;
• Identify key areas for green marketing sustainability;
• Explain the global marketing entry strategies
• Describe industrial marketing and align in business operations

Course Content
Module I

• Green Marketing
• AI Marketing
• Product Development & Brand Management
• Digital Marketing
• Strategic Marketing Management
• Data Analytics in Marketing

Assessment Methods

• Formative: Ongoing assessment to track progress.
• Summative: End-of-module assessments.
• Assessment Types: quizzes and final exams