About TMSA

The marketing science association (TMSA) is a one voice platform established in 2014 for harmonizing knowledge and marketing practices in Tanzania through active membership participation. TMSA is driven by an informed community of experts from both the industry and academics. We offer a variety of market oriented solutions including professional training programmes which are designed to fit specific organizational and individual needs. With a dedicated professional team, the association generates a big force in creating the next generation of marketers in Tanzania and beyond.

OUR OBJECTIVES

To bring together marketing experts including scholars from Tanzania and other parts of the world to establish a common understanding of the issues applied in the field of marketing in terms of knowledge and practice.
To conduct marketing research and distribute relevant findings and related information to members.
To facilitate scholarly exchange between academic institutions in Tanzania within the marketing field.
To defend and facilitate fair marketing practices in Tanzania.
To facilitate harmonization of marketing programmes in Tanzania academic institutions.
To facilitate training to relevant organizations and individuals so as to enhance better understanding of the marketing knowledge.

Tanzania Marketing Science Association

Advancing marketing practice in Tanzania

Our Mission

Our Vision